The CFL announced a six-year broadcast agreement that keeps Bell Media as its main partner and adds DAZN and YouTube to its distribution lineup.
The Canadian Football League has reached a new six-year broadcast agreement that keeps Bell Media as its majority broadcaster while bringing DAZN and YouTube into a broader rights package beginning in 2027.
The league announced the deal Thursday, saying the arrangement is intended to put CFL games and programming in front of more viewers in Canada and abroad. Financial terms were not disclosed.
The agreement comes as the CFL enters the final season of its current six-year Canadian broadcast deal with TSN, which paid the league an average of $50 million annually. Under the new package, TSN will continue to carry a major share of the schedule, including 60 regular-season games, six playoff games and the Grey Cup each year. Thursday Night Football and Friday Night Football will also remain on TSN.
The Grey Cup will be simulcast on CTV and Crave. RDS will remain the CFL’s exclusive French-language broadcaster, with rights to all Montreal Alouettes games, every playoff game and the Grey Cup.
DAZN Canada will add an exclusive Saturday Night Football game each week during the regular season, along with a Saturday night playoff game in each of the first two playoff rounds. DAZN will also become the official global broadcaster for CFL games outside Canada and the United States, carrying the full regular season, all eight playoff games and the Grey Cup in those markets.
YouTube’s role will focus on digital and shoulder programming. The platform will carry live preseason games, excluding games assigned to Bell Media and DAZN, as well as expanded CFL combine coverage and an All-Access unscripted series. The partnership is also meant to improve discovery of CFL content, expand livestream programming and make the league’s historical game archive more accessible.
One major rights question remains unresolved: the CFL’s U.S. broadcast contract with CBS Sports Network is set to expire after the 2026 season. The league is still reviewing its options for the American market.
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