Oura is preparing to launch its smallest smart ring yet, a redesigned Ring 5 that the company says is 40% smaller than its previous-generation device while keeping the same level of sensing, tracking and accuracy.
The new ring is scheduled to start shipping June 4. Base finishes will start at $399, while premium finishes such as gold and brushed silver will cost $499. Oura also plans to sell a portable charging case for $99.
The launch comes as Oura tries to position its ring as more than a sleep and activity tracker. Alongside the Ring 5, the company announced new health and wellness features aimed at broader preventive care, including expanded proactive health tracking and tools for people monitoring weight-loss medication use.
A smaller ring, with a bigger health pitch
Oura says the Ring 5 is the smallest smart ring available from any company, a claim that remains company-stated. The redesign is meant to make the device easier to wear consistently, which matters for products that rely on continuous biometric signals to generate useful health insights.
“By reimagining Oura Ring 5 to be smaller, easier to wear, and pairing it with our most advanced software yet, we're making it possible for many more people to wear Oura every day — and to benefit from the personalized, predictive health insights that come with it,” Oura CEO Tom Hale said in a statement.
The company is also updating features that will work with Oura’s generation 3 and 4 rings, not just the new model. Its proactive health tracking system, now called Health Radar, monitors signals such as body temperature and respiratory rate and alerts users when it detects significant deviations.
New capabilities include tracking blood pressure patterns during sleep, which Oura says can detect warning signs of cardiovascular risk, as well as monitoring nighttime breathing patterns and disturbances. The company is also adding better tracking for live activities including running and cycling.
Care features and market momentum
Oura is partnering with on-demand healthcare platform Counsel Health to offer AI-enabled care inside the Oura app. The company says members will be able to ask health questions, receive personalized advice and connect with providers, with availability planned in 43 U.S. states.
Another new feature is aimed at users taking GLP-1 weight-loss drugs, allowing them to track dosing schedules, weight and body changes alongside biometric data collected by the ring.
The product announcement follows a period of rapid growth for Oura. The company said last September it had sold more than 5.5 million rings since launch, up from 2.5 million as of June 2024. It has also said it is on track to surpass five million paid members this quarter, with total revenue increasing fourfold over the past two fiscal years.
Oura raised a $900 million Series E round last October at an $11 billion valuation and has raised more than $1.5 billion in total. Last week, it confidentially filed a draft IPO prospectus with the Securities and Exchange Commission, though it did not give a timeline for going public.
Comments (0)